eCRM Software

The concept of relationship marketing was first coined by Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations. In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. In doing so, new organizational forms as well as technologies were used, eventually resulting in what we know as Customer Relationship Marketing (CRM). The main difference between RM and CRM is that the first does not acknowledge the use of technology, where the latter uses Information Technology (IT) in implementing RM strategies.

The exact meaning of CRM is still subject of heavy discussions. However, the overall goal can be seen as effectively managing differentiated relationships with all customers and communicating with them on an individual basis. Underlying thought is that companies realize that they can supercharge profits by acknowledging that different groups of customers vary widely in their behavior, desires, and responsiveness to marketing.

As the internet is becoming more and more important in business life, many companies consider it as an opportunity to reduce customer-service costs, tighten customer relationships and most important, further personalize marketing messages and enable mass customization. Together with the creation of Sales Force Automation (SFA), where electronic methods where used to gather data and analyze customer information, the trend of the upcoming Internet can be seen as the foundation of what we know as eCRM today. We can define eCRM as activities to manage customer relationships by using the Internet, web browsers or other electronic touch points. The challenge hereby is to offer communication and information on the right topic, in the right amount, and at the right time that fits the customer’s specific needs.

Channels through which companies can communicate with its customers, are growing by the day, and as a result, getting their time and attention has turned into a major challenge. One of the reasons eCRM is so popular nowadays is that digital channels can create unique and positive experiences – not just transactions – for customers. An extreme, but ever growing in popularism, example of the creation of experiences in order to establish customer service is the use of Virtual Worlds, such as Second Life. Through this so-called vCRM, companies are able to create synergies between virtual and physical channels and reaching a very wide consumer base. However, given the newness of the technology, most companies are still struggling to identify effective entries in Virtual Worlds. Its highly interactive character, which allows companies to respond directly to any customer’s requests or problems, is another feature of eCRM that helps companies establish and sustain long-term customer relationships.

Furthermore, Information Technology has helped companies to even further differentiate between customers and address a personal message or service. Some examples of tools used in eCRM:

Personalized Web Pages where customers are recognized and their preferences are showed.
Customized products or services (Dell).

CRM programs should be directed towards customer value that competitors cannot match. However, in a world where almost every company is connected to the Internet, eCRM has become a requirement for survival, not just a competitive advantage.

Different levels of eCRM

In defining the scope of eCRM, three different levels can be distinguished:

a) Foundational services:

This includes the minimum necessary services such as web site effectiveness and responsiveness as well as order fulfillment.

b) Customer-centered services:

These services include order tracking, product configuration and customization as well as security/trust.

c) Value-added services:

These are extra services such as online auctions and online training and education.

Self-services are becoming increasingly important in CRM activities. The rise of the Internet and eCRM has boosted the options for self-service activities. A critical success factor is the integration of such activities into traditional channels. An example was Ford’s plan to sell cars directly to customers via its Web Site, which provoked an outcry among its dealers network. CRM activities are mainly of two different types. Reactive service is where the customer has a problem and contacts the company. Proactive service is where the manager has decided not to wait for the customer to contact the firm, but to be aggressive a contact the customer himself in order to establish a dialogue and solve problems.

Downloads - eCrm 1.03 GPL Software

If your download does not start automatically, choose a download location to start your download. Based on your download you may be interested in these other solutions or ...

eCRM Content at ZDNet UK

News Articles, Whitepapers, Downloads, Opinion and Resources relating to eCRM ... Customer relationship management (CRM) software vendors that have ...

eCRM

Downloads Software Downloads Driver Downloads ... The Capterra eCRM Software Directory helps IT buyers find ...

E-CRM Software - Customer Relationship Management - ECRM Download ...

E-CRM Software - Customer Relationship Management - ECRM Download Products - The stated purpose of customer relationship management (CRM) is to enable a company to better serve its ...

SourceForge.net: eCrm

The world's largest development and download repository of ... Home; Browse Software; Marketplace NEW; Community; Create Project; Jobs ... eCrm is a small webbased customer relationship management ...

eCRM Resources | ZDNet

Download the paper to learn why ECRM provides a Gateway M275 notebook-to-tablet PC to all... ... Business Operations, Software, Marketing Software downloads 2006-08-14

ECRM Solutions: Online Customer Service Providers| Business.com

Quickly find online CRM vendors offering eCRM solutions for businesses ... 2008 Top 10 Web-based CRM Software Rankings. Download Free Report. Business-Software.com /BestHostedCRMSalesforce.com

E-CRM Software - Customer Relationship Management - ECRM Download ...

E-CRM Software - Customer Relationship Management - ECRM Download Products - The stated purpose of customer relationship management (CRM) is to enable a company to better serve its ...

eCrm - Download GPL software from our Customer management category

With literally 1000's of the world's best Linux software applications & games, TUCOWS Linux is your resource for the 'Net's LATEST & GREATEST software releases!

ECRM: Definition and additional resources from ZDNet

Software downloads 2006-08-14 Electronic Customer Relationship Management (eCRM) The ideas behind CRM Customer Relationship Management aren't new but it is only now that new ...

SourceForge.net: Files

The world's largest development and download repository of ... Home; Browse Software; Marketplace NEW; Community; Create Project; Jobs ... About eCrm . eCrm is a small webbased customer relationship ...

eCrm - Download GPL software from our Customer management category

With literally 1000's of the world's best Linux software applications & games, TUCOWS Linux is your resource for the 'Net's LATEST & GREATEST software releases!

eCRM Resources | TechRepublic

Download the paper to learn why ECRM provides a Gateway M275 notebook-to-tablet PC to all... ... Software downloads 2006-08-14 A White Paper on CRM ( Customer Relationship ...

eCRM Software Solutions for Customers

Company offers eCRM software solutions for customers to submit incidents, add information to existing incidents, query the knowledgebase for fixes, and download files, and ...

Macromedia - Press Room : Blue Martini Software and Macromedia Help ...

Downloads Downloads home Trial downloads Updates Exchange ... BLUE MARTINI SOFTWARE AND MACROMEDIA HELP DEVELOPERS EXTEND

Accrue Software to Present at Internet World Fall, eCRM Forum Download ...

Accrue Software to Present at Internet World Fall, eCRM Forum. Business Editors/High-Tech Writers. Internet World Fall 2001. FREMONT, Calif.--(BUSINESS WIRE)--Dec. 7, 2001

SourceForge.net: Project Statistics for eCrm

Home; Browse Software; Marketplace NEW; Community; Create Project ... Download History for eCrm-1.02.tar.gz Statistics ... Date (UTC) Downloads: Bytes Served: 30 Apr 2008 0: 0 ...

ECRM Imaging Systems - Legal

Other languages: ... Competitive Information - Data Sheets - Demo Request - Download ... Sales Tool Kit - Sample Requests - Site Survey - Software

eCRM Training Guide

Maximizer Software Address Information Corporate Headquarters Americas Maximizer Software Inc. 1090 West Pender Street - 10th Floor Vancouver, BC, Canada V6E 2N7 +1 604 601 8000 ...

eCRM Solution, CRM Solution, CRM Software Application

Offers expertise in eCRM implementation, integration and web enabling of customer services using CRM platforms such as Vantive, Siebel, Clarify and Oracle CRM.

e-CRM solutions customer relationship management software, ecrm ...

Offshore Software ... Free Downloads / Freeware ... completely integrated ECRM Solutions ...

Free Texas Tea Video Slots Download

... its customers, are growing by the day, and as a result, getting their time and attention has turned into a major free download webcam software challenge. One of the reasons eCRM is ...

Ecrm Show Software - CRM Guide Results for Ecrm Show Software

Results for keyword: Ecrm Show Software ... GFI WebMonitor also allows you to monitor user downloads in real-time, letting you ...

ECRM Imaging Systems - Support

... Plates & Processors; Data Sheets; RIP Upgrades; Case Studies; Download ... Software Support ... Please search or browse our different support ...

MicroStrategy Releases eCRM6 - MicroStrategy eCRM 6.0 decision support ...

MicroStrategy Releases eCRM6 - MicroStrategy eCRM 6.0 decision support software - Brief Article - Product Announcement. MicroStrategy Inc. launched its new customer relationship ...

Greentree eCRM Module - ebusiness software, accounting packages ...

Greentree’s eCRM module can provide access to an unlimited number of Greentree users ... Download PDFs

ECRM Show Software - Mobile & Wireless Guide Results for ECRM Show ...

Results for keyword: ECRM Show Software ... Offers comprehensive statistical reporting capabilities. Free Trial Download

Firstwave ECRM Software - Mobile & Wireless Guide Results for ...

Results for keyword: Firstwave ECRM Software ... of your B2B portal, Akamai can deliver to your customers faster software and page download times ...

CRM Software - Maximizer CRM - Software Downloads

Software Downloads ... Maximizer Enterprise 9.5 Getting Started Guide (eCRM Suites) Maximizer Enterprise 9 ...

CRM, eCRM services including CRM consultancy & advisory services

Outsource from the top qualified vendors in CRM & eCRM services from India ... Downloads Software Downloads Driver Downloads.

     
Copyright 2008, software-bazar.com - All Rights Reserved